2 · The Activation — She & HER × Queer Aunties

Page 2 — the concrete plan. What "the first room" could look like if we sign. Dates, scope, deliverables, budget. If you'd rather build it together from scratch, skip to 3 · Co-design.

1 Partnership The vision & journey

2 The activation Here's the plan

3 Co-design Let's build it together

The proposal

Aunties × She & HER: the soft launch.

A co-produced flagship event

Target · Summer / early fall 2026

A single, intentional room — the first time She & HER exists in physical space. Queer Aunties leads the experiential curation; She & HER handles platform integration, content capture, and press. Same audience you already move. Same feeling you already build. Now with a digital home attached to it.

This isn't a pop-up booth at your event. It's one event, co-branded, co-designed, where the She & HER soft launch is an Aunties room.

The shape of it

The specs.

Format

One co-produced event

Your room, your curation, our platform integration and content.

Size

150–300 guests

Calibrated to feel full, not overextended. Intentional capacity.

City

Your call

Houston, LA, NYC — wherever the next big Aunties moment lives.

Window

Summer → early fall 2026

Before the Q3 She & HER public launch. This is the soft-launch moment.

The arc

How it rolls out.

T – 10 weeksPartnership signed, public announcement. Founding Experiential Partner title goes on the record. Joint press note.
T – 8 weeksCo-design week. Half a working week together — venue, vibe, curation, integration touchpoints, what She & HER shows up as in the room and what it doesn't.
T – 6 weeksPromo opens. Dual-channel push across both audiences. She & HER early-access list unlocks at RSVP.
T – 2 weeksFinal walkthrough. Production lock. Content capture crew briefed on what to film and what not to.
Event dayThe room. Your world, your curation, our app as the soft digital layer — not as a booth.
T + 1 weekRecap drop. Co-branded content rolls: film cut, editorial piece, press follow-up. First wave of She & HER members from this room get the "founding cohort" tag.

What each side brings

Deliverables.

Queer Aunties brings

Experiential direction and curation lead
Venue identification and community pull
DJs, talent, hosting voice
Co-branded promo across your channels

She & HER brings

Production budget and logistics
Content capture: photo, video, editorial
Press strategy and outreach
Platform integration: early-access for attendees

How we know it worked

Success metrics.

Room, unforgettable

2k+

Founding cohort sign-ups

Press placements, tier-1

Numbers are starting targets. Real success is the community saying "that felt like home" — and the press picking up on why.

Does this shape fit?

Tell us what you'd change. If it's a rewrite, head to Co-design.

Book 20 min